The main topic of debate in the Internet business today is how search engines constantly change their algorithms to show the most relevant results. But, what some online marketing companies do not understand is that social media sites like Facebook, Google+, Twitter, LinkedIn, and Pinterest have become search engines themselves. Instead of using traditional search engines such as Google, users today often search on social networks.

Social media audiences have grown appreciably over the past couple of years and the demographics have expanded dramatically, so businesses should not dismiss social networks.